Caring for New Users: Adoption, Onboarding, Permissions, Empty States, Feedback Herding, Friction, Hooks and More
Session scheduled at 9:30-10:20 in Room 2 (Swain)
What does it take to craft a great experience for new users of our product? Once we’re ready to move past MVP-stage, having learned what we needed to learn, there’s still more to think about than merely what capability to give our earliest adopters and how that translates into functionality for the team to build and scale.
Enter the concept of “New User Experience”. This session explores the idea of transforming new users into power users. It’d be nice if we could all hone our intuition skills and create absolutely 100% intuitive product 100% of the time, but that’s more fantasy than reality. So we must leverage techniques that help us make our new users feel awesome! This includes new users of products employing AR and especially AI which can have murky new user experiences at best.
Takeaways: You’ll learn:
- How to overcome the struggle to drive people to your product
- Considerations for short attention spans, limited scratch memory, temporary disabilities, and avoiding committing funnel homicide from cognitive burnout.
- The many types of onboarding, and which method is optimal for our users’ in learning how to use our products.
- Permission priming, permission pouncing and other concerns for user privacy when our products need access beyond various device limitations.
- What empty states are, and how you need to think about them in the context of your product and your users’ goals in order to make them useful as well as delightful.
- Sources of friction in the experience and in growing our user base.
- How to keep new users coming back, through consideration of habit formation tactics.
Attendee Skill Level: Some experience useful or else the topic may seem a bit advanced to beginners.
For over 10 years, Scott has been pushing teams to thrive at crafting experiences for users of digital and physical products in a diversity of industries including security, banking, dining, public safety, transit and mobility. He does nothing without first making connections with real users, understanding their journey, empathizing with their needs, and considering how they think and work to accomplish their goals within the context of the problem space. Scott has a dynamic presentation style, delivering learning in many ways for many different types of learners, and he threads humor throughout everything he teaches to help drive his points home and make them memorable. He encourages the use of Lean UX alongside agile delivery to iteratively conceive, validate and deliver valuable components of an experience within complex adaptive systems. Scott speaks frequently at UX and Agile conferences, teaching people to build teams that can create the right products by showing them how to solve meaningful problems that the people who use their products actually care about. He runs 4 active Agile & Lean UX meetups across Ohio and Michigan that serve over a thousand designers, engineers and product leaders.
Follow @scottrageous on Twitter