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Dear User, Let’s Be Friends

Session scheduled at 3:30-4:20 in Room 1 (Johnson)

One of the best books on user experience design is Dale Carnegie’s 1936 classic How to Win Friends and Influence People. Your sales team has almost certainly read it. Have your designers? What lessons might one of the most influential books on human relations hold for people who design digital experiences for those very same humans?

Learn how to craft friendlier and more humane experiences by applying Carnegie’s “Nine Golden Principles to Become a Friendlier Person” to the design of digital things. Each principle is illustrated with a few choice examples of good and (hilariously) bad practices. If your app or site knows how to smile, your users might smile right back. Doesn’t that sound nice?

View Session Materials

Presented By

Scott Kubie

Scott Kubie is a Senior Content Strategist at Brain Traffic. He recently moved to Minneapolis and joined the Brain Traffic team after a decade of work in Des Moines, Iowa, focused on the intersection of art, design, and technology. He organized three World Information Architecture Day events in Des Moines, hosted the city’s first content strategy meetups, organized independent pop-up art markets on Black Friday, and even helped launch the city’s first independent major summer music festival. Scott has worked previously as an independent digital strategist focused on early-stage digital startups, and was the first UX content strategist at Wolfram, makers of Mathematica and Wolfram|Alpha.

He has spoken and led workshops at many great web events since 2012 including Confab, the Information Architecture Summit, The Web Conference at Penn State, the University of Illinois Web Conference, MinneWebCon, and Midwest UX. He’d love to meet your pug and will have a sparkling water please, thank you.

Follow @scottkubie on Twitter

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