Machines + Humans: Marketing AI’s Real-World Impacts
Session scheduled at 9:30-10:20 in Room 3 (Ski-U-Mah)
It’s too easy to look at AI and immediately go to the extremes. AI will replace our jobs! Machines will take the fun out of marketing! What’s next? Creative spots? The same thing happened at the dawn of the Web, and look where we are today. Marketing AI is essentially providing horsepower to work that marketing people never wanted to do anyways, from sifting through massive amounts of data to develop real-time business intelligence or establishing dynamic audience targets that media planners can execute against. Hear from people who are actually using AI to better their work.
- Practical, near-term uses of AI vs. the broader, unproven claims
- Currently available technologies for AI
- Organizational efficiencies gained through use of AI
Attendee Skill Level: Data and marketing analysts
As CEO and Founder of Ciceron, one of the leading digital agencies in the country, Andrew has led his company and its clients through the entire history of the Web over the past two decades. Those clients include; Warner Music Group, Be The Match, 3M, Delta Airlines, The Home Depot, Children’s Hospital, Vonage, Capella University, Radisson Blu Hotels, Coldwell Banker Real Estate, FeedingAmerica, and many more.
Andrew has spoken extensively around the country at industry conferences, including MediaPost Summits, the Governor’s Conference on Tourism in Las Vegas, E-Tourism Summit, MarketingSherpa, MobCon, multiple MIMA events, to name a few.
In February of 2017, Andrew was named one of Minnesota Business’s “Paragons of Leadership,” a distinction given to business executives who make “a positive impact through service, character, and leadership.” In May 2016, Andrew was selected as one of “The (Real) Power 50 of 2016” by the same magazine, and in 2011, he was named as one of the “200 Minnesotans You Should Know” by the Twin Cities Business magazine. Ciceron has been named as one of the “Top 100 Places To Work” on numerous occasions including 2014, 2015 and 2016. In July of 2016, Ciceron was also named a Best Place to Work by the Business Journal. Andrew is most proud of these team recognitions.
Andrew provides both senior strategy insight and leads Ciceron’s business development initiatives. He’s also one of the original members of The Big Wu and is debatably the world’s biggest Phish fan
Follow @aeklund on Twitter