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More Than Words: The Power of Type

Session scheduled at 3:30-4:20 in Johnson Great Room

Before the mind reads your message, it has already gathered information based on the visual clues from your type alone. Type is an extremely powerful design element that can literally transform the way people perceive your content. Type influences perceptions, emotions, and feelings of trust in the messages you are sending.

Harnessing this power goes beyond simply selecting a typeface. It requires an understanding of typographic elements, theory, history, pairing, and application. Websites are just a jumping off point for applying these lessons. By the end of this session, you will be able to use type thoughtfully to communicate more clearly, visually differentiate yourself, and even control the way your message is received.

Takeaways:
By the end of this session, attendees will be able to use type thoughtfully to communicate more clearly, visually differentiate themselves, and even control the way their message is received regardless of medium.

Attendee skill level: Beginner to Intermediate

Presented By

Mykl Roventine

Mykl Roventine

Mykl is a web designer and passionate community builder. As owner of Orange Jackalope Creative, he specializes in the design and development of a variety of digital experiences for both local and national organizations.

In addition to building engaging websites with WordPress, Mykl is the director of Social Media Breakfast – Minneapolis/St. Paul, host of the Social Media Boombox podcast, and co-organizer of the MN Blogger Conference. He speaks frequently on the topics of design, typography, and social media.

Follow @myklroventine on Twitter

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