The Mobile Content Mandate
Keynote scheduled at 12:30-1:20 in Memorial Hall
You don’t get to decide which device people use to access your content: they do. Today, more people access the internet via mobile devices than on traditional computers. In the US today, more than one-third of people who browse the internet on their mobile phone say that’s the only way they go online — for teens and young adults, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to.
In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.
Follow @karenmcgrane on Twitter