Everybody Hurts: Content for Kindness
Keynote scheduled at 12:30-1:20 in Memorial Hall
We all want interfaces that feel human—where the content is friendly and everything flows right along. But being human isn’t just about being breezy. Every user who interacts with your site comes there with personal histories—with pain and problems, with past traumas or present crises. How can we take our users’ vulnerabilities, triggers, and touchy subjects into account when we don’t even know what they are? What would it mean to optimize not just for seamlessness, but for kindness? This talk will show you how clear intentions and compassionate communication can strengthen everything from form questions to headlines to site structures.
Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the author of Content Everywhere, a book about creating flexible, mobile-ready content, and the co-author of Design for Real Life, a new book with Eric Meyer on compassionate design, due out in 2016. Sara also offers in-house workshops to clients like the Associated Press, Trek Bicycles, Home Depot, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.
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