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Beyond Lorem Ipsum: The User Experience of Content

Session scheduled at 10:30-11:20 in Room 2 (Swain)

In recent years, user experience design and content strategy have each evolved as distinct and robust disciplines. It is also increasingly common for user experience designers and content strategists to work together to identify user goals, articulate content hierarchies, and fight the good fight against Lorem Ipsum. However, despite or perhaps because of this collaboration, the user experience of content can fall through the cracks.

Sharon will describe what she considers the three dimensions of content UX: relevance, architecture, and accessibility. These dimensions are not new, but they have taken on different meanings with the rise of marketing automation, mobile, and awareness of the need to design for people with a range of abilities. She will explain why user experience designers and content strategists should care about content UX and what these growing challenges can mean for role differentiation and ways of working with clients.

Presented By

Sharon Bautista

Sharon Bautista is a Chicago-based user experience designer passionate about helping complex businesses create transformative digital experiences. She has led UX teams both agency- and client-side. Passionate about mentoring emerging designers, Sharon also teaches part-time in the Interactive Arts Department at Columbia College Chicago and is one of the organizers of the UX Book Club of Chicago.

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