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Content Strategy and User Experience: Combination in Practice

Workshop scheduled at 1:00-4:00 in Room 2 (Swain)

Content strategy and user experience are a perfect pairing. Usability issues are often the result of vague context, poor word choices, or the right message but at the wrong time. All too often the disciplines are separated. It’s time to join forces and get out of your seat for a real-life usability study.

All seasoned conference attendees know that every venue faces usability issues, whether in signage, access, crazy elevators, etc. We’ll track down those examples in our own venue and using tactics from user experience and content strategy such as cardsorts, user journey maps, audits, models, and more, we’ll create a strategy to fix the grouped issues.

Learning Outcomes:

  • How to identify usability issues and complete basic usability techniques such as cardsorting.
  • How to advocate for cross-team collaboration in your organization for better solutions.
  • Different ways content strategy can solve many user experience problems.
  • Understanding of basic user experiences techniques and terminology.

Attendee skill level: Attendees should have a basic understanding of content strategy concepts. Mid-level practitioners are most ideal, but attendees will be working in groups and experience levels will be balanced.

Presented By

Amy Grace Wells

Amy Grace Wells is the content strategist at University of South Carolina, where she works in both digital and brand strategy. With a decade of experience in higher ed, publishing and nonprofit, Amy Grace knows a thing or two about “making rainbows and herding cats.” She is currently pursuing a Master’s degree in User Experience Design from Kent State University.

Her previous experiences include Texas A&M AgriLife, where she directed content strategy, online content and information architecture for the College of Agriculture and Life Sciences and five state agencies and director of communications for the College of Fine Arts at Ohio University. She served as an expert reviewer for “Content Strategy for WordPress” published in 2015. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.

Follow @amygracewells on Twitter