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How to Make Your Website Not Ugly: 10 Simple UX Tenets for Non-Designers

Session scheduled at 3:30-4:20 in Room 1 (Johnson)

To craft well-designed websites, you have to know 50 names for “blue” and the difference between a font and a typeface. You probably have a degree in illustration or graphic design, or maybe you attended some hip code school in Oakland and call yourself a User Experience Architect.


Nope! In fact, there are numerous small, simple and practical ways to vastly improve the look and usability of a website, no matter how creative you are(n’t). In this talk, we’ll explore ten of them together, and see how the impact as a whole for both clients and users is greater than the sum of its parts. Make your websites more attractive, easier to use and better designed without feeling like you’re wasting your time or effort.


Attendees should leave this talk with concrete, research-based tips on how to improve the look and usability of websites they build. They’ll add basic, easy-to-implement guidelines to their arsenal that require zero design background.

Attendee skill level: This is appropriate for all skill levels; the languages involved are primarily CSS and HTML, but even a cursory knowledge of both is all that would be required to implement the tips I’ll be discussing.

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Presented By

Hilary Stohs-Krause

Hilary is currently based in Madison, WI, working as a full-stack software developer at Ten Forward Consulting. She volunteers regularly with several tech and community organizations, and co-runs Madison Women in Tech. She loves sci-fi/fantasy, board games and bourbon barrel-aged stouts.
She tweets at @hilarysk.

Follow @hilarysk on Twitter