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Let’s Be Honest: Creating Content People Actually Want

Session scheduled at 1:30-2:20 in Room 1 (Johnson)

There’s no value in content your users don’t understand or don’t trust. In this presentation, Sarah Rhea Werner digs into the importance of having a fresh, authentic, and honest voice for your organization, and shows you how to create content that people actually want to consume. It’s time to stop kidding ourselves about who we are and what our users want from us. It’s time to re-think how we talk to people online. It’s time for honesty.

  • Gain a deeper understanding of your audience(s) — the foundation for successful content both on- and offline.
  • Learn how to create honest content with an authentic voice that will truly delight and engage your users, from web content to social media.
  • Gain a slew of information architecture (IA), user experience (UX), search engine optimization (SEO), and web writing best practices that will work together to improve your web presence.

View Slides

Presented By

Sarah Rhea Werner

As Click Rain’s senior content strategist, Sarah Rhea Werner focuses on the intersections of technology, communication, and everyday life. Sarah is an award-winning writer and regional expert in web writing, information architecture, SEO, and UX best practices. She is also the founder of the Write Now podcast, which helps aspiring writers find balance while following their passion. And she maybe likes coffee a little more than she should.

Follow @SarahRheaWerner on Twitter