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Thinking About Sustainability During a Website Redesign

Session scheduled at 9:30-10:20 in Room 2 (Swain)

Technical and design choices during website redesigns affect the sustainability of content and overall site maintenance in many ways—time and effort required for regular maintenance, flexibility of content, future upgrade costs, and more. Understanding how the choices made or presented to you during a website redesign can make all the difference in the future of your organizations’ or clients’ website sustainability. Thinking about content sustainably needs to start from the decisions made in how content is handled at the technical level.

  • We’ll talk about how to take a higher-level, forward-thinking view on sustainable content and website maintenance
  • Walk through how to identify good and bad technical and design choices within the CMS/content architecture during a website redesign, and why it’s important
  • Learn how to think about content and design elements in conjunction with typical CMS functionality (using examples!)

Presented By

Natalie Semczuk

Natalie is a consulting digital project manager living in Austin, Texas. Her work focuses on helping growing development/design agencies and in-house web departments manage digital projects, clients services, and implement processes that help design and development teams work better together. She also specializes in implementing project systems across remote teams. Natalie runs the PM Reactions blog ( and enjoys dystopian fiction, yoga, and drinking too much coffee.

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