Victor Yocco is a researcher and strategist at Intuitive Company, a user focused research, design, and development firm located in Philadelphia, PA. He is the current Vice Chair of PhillyCHI, an organization representing students and professionals interested in HCI and UX fields in Philadelphia and the Delaware Valley. Victor received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings such as science centers and zoos. His current interests include persuasive communication and incorporating social science theories into design. He has written on these topics for A List Apart, Boxes and Arrows, Smashing Magazine, and a number of academic journals.

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