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Communicating Content Strategy: Visual Tools for Content Planning and Production

A spoonful of wireframes helps the content strategy go down. Just because the output of most content planning is written words doesn’t mean our deliverables have to be dry. Impatient stakeholders and “visual thinkers” too happily skip past content strategy, singing Lorem Ipsum all the way. Who can blame them? Spreadsheets and briefs aren’t as fun like prototypes nor pretty like mockups. Enough complaining. Let’s learn better ways to communicate content strategy.

Learn how to identify opportunities for visualizing your content, new techniques and deliverables for creating these visuals, and tips on how to apply them in your process. If you’re having trouble selling content strategy in your organization, or even understanding it yourself, this workshop will help.

Participants will learn a number of techniques for helping their team understand things like multi-channel campaigns, publishing schedules, progressive disclosure of important information, adapting tone to context and audience, and the impact and importance of style guidelines and brand hierarchies. Techniques will include quick-and-dirty frameworks perfect for sketching on a whiteboard to robust interactive deliverables that can become the centerpiece of a UX process.

Learning Outcomes:

  • Able to identify opportunities for increasing clarity of content strategy thinking with visual artifact
  • Mental framework for adapting existing UX deliverables and tools to suit the needs of content strategy
  • Clear understanding of the role of visual artifacts within the process
  • Hands-on experience with several useful deliverables for content strategists that they may not have used before
  • Exposure to many more tools and techniques they may wish to explore further in their own practice

Attendee Skill Level: Beginner to intermediate experience working in any capacity on projects that involve web and interactive content.

Web Accessibility: Issues, Detection, Evaluation, Demonstration, and Resolution

Learn about, observe and gain experience with tools and techniques for conducting a Web accessibility evaluation. Experience Web accessibility barriers as they are encountered by a screen reader, and learn how to resolve them.

Learning Outcomes:

  1. Process, tools, and techniques for Web accessibility evaluation (9 words)
  2. Practice using tools and techniques to identify Web accessibility issues (10 words)
  3. Learn coding practices for fixing or avoiding common Web accessibility issues.

Attendee Skill Level: Familiarity with basic HTML and CSS coding.

You’re Not Doing Usability Testing? Are You… Nuts?

Anyone who’s tried doing it can tell you that usability testing is the best way – by far – to ensure that what you build (whether it’s a web site, a mobile app, desktop software, or anything else) is as good as it can be. But most people still think that usability testing is complicated, costly, and time consuming. That can be true if you hire someone to do it for you. But Steve Krug will show you that you can – and should – be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.

Based on the method he described in his second book, Rocket Surgery Made Easy, Steve’s presentation will include a live usability test so you can see just how simple it can be.

Eileen Webb

Eileen Webb is a co-founder and partner at webmeadow, a firm that helps progressive organizations develop content and technology strategies to make the world a better place. Her background is in server-side coding and being that odd person who translates between the marketing and development teams. Webmeadow’s offices are located on a solar-powered farm in northern New Hampshire; her Twitter feed is equal parts content strategy and pictures of poultry.

Kevin Lamping

Kevin Lamping is a Front-end Engineer at Four Kitchens where he builds web apps using AngularJS and, when not playing with his kids, dabbles in scale model building, tabletop gaming and gardening.

Kate O’Reilly

Kate has always been good at getting people excited and organized, so she made it into her work. She’s part human megaphone, part nerdy wordsmith, part intrepid chaos-into-order maker. She founded her a la carte agency, CleverKate, in 2008 to great success, most of which she attributes to being able to deliver all of the elements of an agency, but without the high price or politics.

In the past few years, Kate has worked on a product launch as big as the iPhone itself, a high-profile Congressional campaign, transforming a television station, editing a New York Times bestseller, a magazine column of her own, coworking space launches, restaurant openings, new apps, six book launches, a feature film, ten small business launches, an international art show, dozens of large and small events, and a number of charitable projects. Her titles have included publicist, writer, editor, producer, website beautifier, communications director, life coach, blogger, opinionated consultant, content strategist, truth teller, hell raiser and countless others. She has also (accidentally, but enthusiastically) become the poster lady for entrepreneurship; speaking about charging what you’re worth, making the leap to freelancing, being candidly honest, and balance in work and life.

Phil Kragnes

Philip M Kragnes has served as the Adaptive Technology Specialist for the University of Minnesota since october 1998. He manages the Computer Accommodations Program (CAP) — a partnership of the Office of Information Technology (OIT) and the Disability Resource Center (DRC). The program exists to ensure access to information and Information Technology for university students, faculty, staff, guests and visitors with disabilities and medical conditions.

Michael Metts

Michael Metts is a Chicago-based content strategist / copywriter at Wolfram and co-owner of Metts Photo. His journalism training and experience has led him to believe that great UX work involves listening and telling a story, in that order.

Prior to joining Wolfram, Michael was a content strategist at the Free Methodist Church – USA where he worked on web content and processes that served over 1000 churches. He has spoken previously at Confab Central as well as smaller workshops and training sessions.

Scott Kubie

Scott Kubie is a designer from Des Moines, Iowa. As a consultant, speaker, and workshop facilitator, Scott helps individuals and teams better understand how their tools, processes, and principles affect the quality of their products and communication.

As head nerd and founder of Content Nerds Des Moines, he helps organize monthly meetups of like-minded web and design professionals in Des Moines, and organized Des Moines’ first World Information Architecture Day event in 2014.

Scott has spoken and led workshops at events including the Information Architecture Summit, the Web Conference at Penn State, the University of Illinois Web Conference, and MinneWebCon. He recently delivered the keynote address at HighEdWeb Michigan.

Visual Storytelling: The State of “Show Me” Social Sharing

The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content.

Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans.

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