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Tonu Mikk

Tonu Mikk works for the Disability Resource Center at the University of Minnesota where he has many roles among which are:

  • Assess and recommend adaptive technology for students, staff and faculty.
  • Administer and and websites.
  • Work with UMN web designers to help them make their websites accessible.
  • Monitor accessibility of U of M websites

He has a BS degree in Animal Science and an MA degree Agricultural Education from the University of Minnesota. He lives with his wife and two children in South Minneapolis.

Marc Drummond

As a front-end developer for Lullabot, Marc focuses on creating great experiences no matter the device, browser or abilities of the person accessing a site. Marc is currently writing Drupal 8 Responsive Web Design for Packt Publishing and serves as co-maintainer of Drupal 8’s core Responsive Image and Breakpoint modules. He previously served as the web technologies coordinator for the city of Minnetonka from 2004-2014; he also served on the board of the National Association of Government Web Professionals from 2009-2014, serving as President of the organization from 2013-2014.

Marc earned a BA in English and a concentration in Public Service from Albion College in Michigan, as well as degrees in web design and graphic design at Minneapolis Community & Technical College. Marc enjoys living near the Twin Cities suburbs with his wife and two-year-old daughter, as well as their cat and dog.

Steve Krug

Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 400,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Amy Hammond

Amy is an extroverted Web Application Developer with a traditional Computer Science background and a passion for technology, people, and breaking stereotypes. She shares the same “built my first site in Notepad” story as most of her colleagues and is a self-proclaimed geek with an interest in all things tech. With a history of hybrid roles, Amy has managed to avoid choosing between the front-end and the back-end – allowing her to establish a skill-set ranging from PHP to CSS to MySQL to JavsScript. When she led the legacy application rewrite of one of Fisdap’s flagship products, she discovered the natural high sparked by clean, commented, well-organized code.

The Mobile Content Mandate

You don’t get to decide which device people use to access your content: they do. Today, more people access the internet via mobile devices than on traditional computers. In the US today, more than one-third of people who browse the internet on their mobile phone say that’s the only way they go online — for teens and young adults, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to.

In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

Karen McGrane

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Teach Them Well: Applying Key Principles of Learning To Design

Most digital experiences require users to initially learn something new, whether an e-class, an updated operating system, or a redesigned online banking experience. We call it the onboarding process, and done poorly it can cost users. It’s a simple fact, yet one we rarely stop to consider. It’s critical that design teams incorporate sound learning principles into their designs.

Andragogy, the study and practice of adult education, provides six learning principles applicable to learners across age groups in digital spaces. As we are teaching our users, these principles are good practice in general. These six principles are:

  1. Learners need to know why and how they will be learning (and they should have a say in it).
  2. Learners depend on self direction to learn new things.
  3. Learners’ prior experiences should be utilized as a resource for learning.
  4. Learners’ readiness to learn occurs due to specific life situations.
  5. Learners’ interest in learning is life centered.
  6. The motivations to learn are internal.

Victor will define and discuss these principles, and review examples of how design teams can use account for them when creating digital learning experiences.

Victor Yocco

Victor Yocco is a researcher and strategist at Intuitive Company, a user focused research, design, and development firm located in Philadelphia, PA. He is the current Vice Chair of PhillyCHI, an organization representing students and professionals interested in HCI and UX fields in Philadelphia and the Delaware Valley. Victor received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings such as science centers and zoos. His current interests include persuasive communication and incorporating social science theories into design. He has written on these topics for A List Apart, Boxes and Arrows, Smashing Magazine, and a number of academic journals.

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