Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the author of Content Everywhere, a book about creating flexible, mobile-ready content, and the co-author of Design for Real Life, a new book with Eric Meyer on compassionate design, due out in 2016. Sara also offers in-house workshops to clients like the Associated Press, Trek Bicycles, Home Depot, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.
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Denise Jacobs
Denise Jacobs is a Speaker + Author + Creativity Evangelist who speaks at conferences and consults with companies worldwide. As the Founder + CEO of The Creative Dose, she promotes techniques to unlock creativity and spark innovation in people, teams, and workplaces, particularly those in the tech world. She teaches game-changing techniques for busting through creative blocks, developing clear and effective communication, cultivating collaboration, and up-leveling creative productivity. Her focus is on creating real-world results where teams work better, produce more, and skyrocket their company’s success. A tech industry veteran and web expert, Denise is the author of The CSS Detective Guide and co-author of the Smashing Book #3 1/3 and Interact with Web Standards. She is also the founder of Rawk The Web and the Head Instigator of The Creativity (R)Evolution.
You’re Not Doing Usability Testing? Are You… Nuts?
Anyone who’s tried doing it can tell you that usability testing is the best way – by far – to ensure that what you build (whether it’s a web site, a mobile app, desktop software, or anything else) is as good as it can be. But most people still think that usability testing is complicated, costly, and time consuming. That can be true if you hire someone to do it for you. But Steve Krug will show you that you can – and should – be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.
Based on the method he described in his second book, Rocket Surgery Made Easy, Steve’s presentation will include a live usability test so you can see just how simple it can be.
Steve Krug
Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 400,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
The Mobile Content Mandate
You don’t get to decide which device people use to access your content: they do. Today, more people access the internet via mobile devices than on traditional computers. In the US today, more than one-third of people who browse the internet on their mobile phone say that’s the only way they go online — for teens and young adults, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to.
In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Karen McGrane
Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.
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