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Are You Over-Testing?

What is your code coverage? Why not 10% more or less? Is testing this feature more important than shipping the next? Many teams spend too much time and energy on testing the wrong things. In this session, an enterprise developer turned startup entrepreneur will dive into the costs and benefits of testing. You will learn about the organizational and social dynamics that drives teams to over-test. You will come away armed to convince your team, your manager, and your business to ship more and maximize test value. Check your dogma at the door and let’s ship some valuable software.

Code Reviews: That’s a Great Idea!

We all know that code reviews are beneficial. We’ve been told time and time again that they should be part of our development process. But – like most best practices – a practical implementation is challenging (and time consuming). Your team is convinced they are a great idea. You’ll have an opportunity to squash bugs in the least costly of development times, learn new things from your talented teammates, and build a stronger foundation of trust. Awesome. Everyone is on board. But now what? What tools are out there? What are you actually looking for? How often should the reviews happen? In this talk, you’ll get a practical guide to making code reviews effective. Whether you’re the reviewer or reviewee: there are ways to make sure this really is a great idea.

One Second or Bust: The Quest for Quick Page Loads

Speed matters. You can greet your guests with a gorgeous site, but if it loads painfully slow, many of them will never see it. People can have slow internet connections anywhere, but mobile connections face particular challenges. If your site takes more than a second to load, you’ll see traffic swiftly drop away. So how do we beat the one second barrier? We’ll begin our quest by dissecting the anatomy of a request for a web page. When you go to a URL, how exactly does a browser look through your HTML to determine how to display a page? We’ll see how front end assets like CSS and JS files as well as fonts and images offer some of the biggest opportunity for improving page load speeds. We will also briefly cover back-end caching tools key to a quick page load. Media heavy sites may not entirely load in one second, but there are still ways to make a site feel like it’s loading quickly. By the end of the session, you’ll be ready to speed out the door to make your site as fast as it can be.

All I Ever Needed to Know About Social Media I Learned from the Muppets

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?

In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.

Tonya Oaks Smith

Tonya Oaks Smith has spent most of her adult life smoothing frayed edges, herding wet and hungry cats, breaking down silos and perfecting the #facepalm – all while dancing backwards and in heels with a big smile on her face. A former reporter who sold her soul and then redeemed it by moving to communication for a public university, Smith is a fan of the words “y’all” and “malheureusement” – not necessarily in that order, and prefers the em dash to commas. She’s currently the executive director of marketing and communications at Henderson State University.

Mykl Roventine

Mykl is the Digital Platform Development Director at BringMeTheNews, designs engaging web experiences, and speaks about social media, WordPress, and typography. He is the director of Social Media Breakfast – Minneapolis/St. Paul, the largest SMB chapter in the US. He co-organizes the Minnesota Blogger Conference, co-founded and coordinates the activities of Ignite Minneapolis and UnSummit, and runs the local chapter of TechKaraoke Minneapolis. Mykl has a special passion for the social web and its power to educate and inspire. He blogs at myklroventine.com.

Ruth Rosengren

Ruth is a senior project manager and analyst at Clockwork with a defining curiosity about how things work. So much so that she’s asked for access to a client’s database just to better understand their data. Her past gigs in teaching and linguistics have been unexpectedly helpful in doing her job. Teaching helps her to read a room quickly and switch gears easily. Linguistics has taught her to break down an issue into smaller parts to better understand it as a whole.

She likes to quote Einstein when looking at problems: “If you can’t explain it simply, you don’t understand it well enough.” In non-working hours, you can find Ruth in the garden, on a bike, or reading a book.

Paul DeBettignies

Paul DeBettignies, better known online as Minnesota Headhunter, is a Minnesota IT Recruiter who builds IT teams with startups and tech companies, creates recruiting strategies for Fortune 500 clients and is the author of the Minnesota Headhunter blog, the longest running regional recruiter blog.

He is a frequent local and national speaker, trainer and subject matter expert on recruiter, HR, career, networking and social media topics. Recent activities include presentations at Twin Cities Startup Week, Google for Entrepreneurs, Social Media Breakfast MSP, the University of St Thomas, Capella University, MinneBar and ERE and interviews with WCCO AM (CBS) Radio, FOX 9, MSP Business Journal, Minneapolis StarTribune, St Paul Pioneer Press, Dice.com and TechTarget.

Paul is involved in the Minneapolis and St Paul technology, marketing and social media communities as a sponsor, volunteer and mentor and was the co-founder, coordinator and advisory board member of Minnesota Recruiters, the largest regional recruiter group in the country.

Trystan Hansen

Trystan holds a BA in both health education and exercise science and an MS in exercise science and health promotion. She is a certified health and fitness specialist, personal trainer, group exercise instructor, and wellness coach. Work with Mayo Clinic, BlueCross BlueShield, and HealthPartners provided product development experience but also allowed her to work “in the weeds” with clients and individuals. A fascination with behavior change””constantly searching for effective strategies to encourage higher quality living””continues to fascinate and motivate her.

Emily McAuliffe

Emily is VP of Strategy & UX at Clockwork, a digital agency that builds business applications that connect companies with their customers on the web, and in mobile and physical environments. She works with a team of content strategists, user-experience architects, and analysts to help clients – from startups to Fortune 50s – make sense of, and make the most of, digital media and digital tools.

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